DESCRIPTION:

To launch TOTC’s capsule collection of knit product, Jordan collaborated with Creative Director Byron Kalet to create campaign imagery set in the exquisite natural environment of Washington’s San Juan islands. The images were used on TOTC’s digital channels, helping the brand to expand beyond its hero fragrance collection and present its collections as a lifestyle. Jordan designed the product, modeled unrecognizably in the shoot and collaborated with Byron on the look and feel. Byron executed the photography and led Jordan in the shoot.