Photo by Magnus Unnar
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Jordan Robin is a multi-disciplinary Creative Director whose work includes advertising, brand identity, product development, environments, fine art production and music. From early days at Visionaire, to her collaboration with Richard Phillips as his Studio Director, she went on to play a key role on the team that reimagined Calvin Klein under Raf Simons, before starting an independent creative studio. She is now the Associate Creative Director of the global womenswear brand, Reformation. Jordan has cultivated a unique, culturally engaged point of view, leading to collaborations with notable designers, agencies and brand creatives in the luxury fashion and lifestyle space.
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Jordan collaborates with in-house teams and agencies alike to provide a range of creative services including: Brand Strategy, Product Development, Campaign Creative, Editorial Content, Packaging, Retail Experience, E-commerce, Experiential. In her current role at Reformation she works directly with the brand’s CCO to lead the creative team as they work toward cross-functional brand marketing goals. She continues to collaborate with editorial clients and regularly outputs personal design work alongside her role at Reformation.
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Born in Hawaii, raised in California, and coming of age in New York, Jordan currently works with clients internationally, from her home base in Los Angeles.
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Since 2007.
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In 2014 Jordan attended a concert by Psychic TV hosted at MoMA PS1. There she witnessed Genesis P. Orridge stand before the audience between songs and say, “We’re not musicians making art, we’re artists making everything.” This soundbite became Jordan’s mantra in her work. She seeks to create irreverent imagery and objects that insight spirited moments of connection to each other, and the beauty in our world. Motivated by craftsmanship, emotionally resonant stories and global culture, Jordan values function over form. She does not shy away from innovations in technology or limit her work to a specific medium. Jordan engages with the world in pursuit of spreading the beauty she finds in its details.
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Whether the project is commercial, editorial, or personal, Jordan approaches creative assignments with a sense of ease, collaboration, beauty, and love. She intentionally looks for projects and collaborators at the intersection of Art, Culture and Commerce. Jordan builds creative ideas from the ground up. Overseeing projects from concept to design execution, to production, to launch. She also consults with teams, offering her unique experience, expertise, and connections to existing projects. She finds ease in excellence, holding her services to same standards as the world’s best-in-class luxury brands, and looks for clients who desire to do the same. Jordan is flexible, collaborative, and uniquely able to work in the space between dreams and reality.