DESCRIPTION:

To spark what would become an ongoing collaboration, Reformation asked Jordan to pitch her vision for integrating a more premium brand identity to carry the brand to their next milestones. Prompted by new creative leadership, Jordan considered the ways in which she could integrate the color green as a new brand signifier, explored a new type treatment and offered a more premium design system. She designed a full suite of digital and OOH ads by editing existing campaign photography with her proposed rules and style guide. She adapted the ads and showed how this new vision would live on Reformation’s e-commerce, social media, and direct marketing channels. And she completed the look with packaging updates and retail experience.