DESCRIPTION:

To set their capsule with the New York City Ballet apart, the team at Reformation tasked Jordan with creating a customized identity and packaging system that captured the spirit of the collaboration. Jordan collaborated with Reformation’s design team to hone in the logo lockup and color world before designing a packaging system that towed the line between product, gifting and packaging. Her custom ballet bag, which was designed as a gifting item, made it into the final collection looks.