DESCRIPTION:

Under new creative leadership, the team at Reformation brought Jordan in to reimagine the design of their brand book. Jordan digested the full range of brand information provided, from ethos to identity to tone of voice and beyond. She came up with a design strategy that captured the spirit of the brand’s updated look and feel, and captivated the reader through an elevated design system. Jordan engaged her range of creative strategy, concept development, graphic design, and photo editing skills for this assignment. Autonomously creating what an agency would staff a robust team to execute.