DESCRIPTION:

For their first commercial campaign assignment as a team, Jordan and photographer Magnus Unnar, partnered with Mother-adjacent agency Superbloom House to create a suite of digital imagery for their client, Celsius to promote the release of two new energy drink flavors. The pair cultivated an editorial vision for this stills and video delivery, built carefully around production constraints. A strategy designed to meet the client’s budget and deliverables with unique ease. They engaged with the client directly - leading creative presentations, and collaborating with Celsius brand embassadors as talent in the brand’s first ever lifestyle campaign.