DESCRIPTION:

Over the course of Jordan’s 3+ years spent in house on the Calvin Klein Marketing Creative Team, she was tasked with created brand experiences for influencers, celebrities, special events and the brand’s premium retail experiences. These unique packaging projects required her to bring brand storytelling around the given product to life as a tangible experience for potential customers to connect with the brand on a physical level. Jordan collaborated with in-house stakeholders as well as art directors, production designers, and external vendors to lead these projects from concept to completion across multiple channels.