DESCRIPTION:

For the 2023 Nitto Mens Finals in Turin, Italy, the ATP sought to release the organization’s first ever official Poster. Artchild.com, who brought Jordan into the project, was tasked with executing an Artist partnership, campaign, content strategy, and experiential retail booth at the tournament in addition to designing and producing the poster itself. Jordan consulted with the Artchild and ATP teams every step of the way. From pitch concept, to design, campaign execution and installation on site. She offered creative strategy, production expertise, installation design and fabrication standards to bring the experience and ephemera to life for the ATP across time zones, at their biggest even of the year.