DESCRIPTION:

From 2017-2019, Jordan lead the creation and implementing of Store Experience Brand Guidelines for Calvin Klein’s premium brand flagship on iconic Madison Avenue. She collaborated with the Global Creative Services team the ideation and production of in-store signage, window display elements, and interactive brand moments in store. Helping to uphold Marketing Creative’s brand identity across in-person brand touch points in her cross-functional work. She created branded store associate and packaging guidelines, and assisted with staff trainings, helping to maintain the highest level of luxury store experience, competitive with the other flagships along Madison Avenue. She watched as the special edition packaging projects she led fused with merchandising, when these items were used time after time in larger arrangements as display fixtures.